A company's business strategy can be understood as an action plan and a set of decisions that helps entrepreneurs achieve specific business goals. In concrete terms, it is a master plan that a company's management implements to position itself competitively in the market, to continue its operations, to satisfy its customers and to achieve its objectives.


Strategic planning has a direct impact on business performance. It is also the most important management tool to ensure that the company has a vision of its development - a guideline for the team that will quickly become a necessity to maintain and develop new markets.